Favorite logo

One of my favorite logos is the NBA logo. I love the use of the gestalt technique called closure. I really admire how it uses negative space to create the image. The man with the ball isn't really there but the design tricks our mind into thinking he's there. In my opinion it is great design. I also really enjoy the color scheme. The colors are bright and contrasting which makes it stand out and easy to see. I truly believe this logo gets its message across in a cool, unique way.