Monday, February 2, 2015

How to Ruin a Great Design by Alice Rawsthorn

The article, "How to Ruin a Great Design" by Alice Rawsthorn, displays numerous examples of bad designs ranging from street signs on the side of the road to famous company logos. Rawsthorn stresses the importance of good design and how it should be consistent, appealing to the eye, legible and so on. For instance, Rawsthorn critiques a yellow and black road sign that says "Diverted cyclists" with a picture of a bicycle and an arrow. Rawsthorn wonders how anyone could have messed up a design as easy as that one. Rawsthorn continues by saying that the letter "D" on the sign is too large in comparison to the remaining letters and that in turn it distracts viewers by pulling their attention away from the words. I strongly agree with Alice Rawsthorn in her article. I am a firm believer in promoting the importance of good design as it can help in several situations. For example, in the case of the article, if the "Diverted cyclists" sign was a good design, perhaps viewers would be able to distinguish what the message of the sign is trying to point out, but since it is a poor design viewers are distracted by the large "D" that they pass the sign not even knowing what it meant which can lead to accidents in the future.


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